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Color & Ink: A process

Colors are magical. I still remember how beautiful the red, blue, and yellow buttons on my parent’s VCR just seemed like a happy gathering. Always brought a smile to my face. Or the color of a lawn that has just been mowed. It’s green, but with so much more. As a graphic designer, I am very aware of color and how it can be used to create a certain feeling or mood for my audience. As a letterpress printer, I’ve become even more tied to my colors because I am always mixing up my own. True, I can match them to a pantone chip, but to my mind, the color I come up with is always just slightly different. That perhaps I have found a new hue that has never been made EXACTLY to these proportions. That just makes me have a sense of awe and wonderment at the possibility. So as I said, colors, and their many shades, create a mysterious and beautiful world.

Eventually these colors have to be obtained, created, and dispersed into the next part of their life: being part of a bigger vision. While I love mixing colors, seeing that color being printed makes me so completely giddy! But how do we even get to the point of picking up a palette knife and taking a smidge from this can to mix with a dollop from that can? One company has come up with an excellent and artistic way! The Printing Ink Company, along with Vepo Studios has created an in-depth look at how ink arrives at it’s final destination and the intricacies that go into creating such beauty.

So indulge your nerdy design senses!

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