So sometimes you don’t realize how dense you’re being when you’re, well, being dense. I most often live in a world where a graphic designer either does, print, web, or both (the most marketable). But with technology being what it is today, that’s pretty much loosing it’s validity. Graphic designers, more than ever, are starting to add their 2 cents or even 10 cents to projects around the world that would otherwise be “none of our business.” Move over traditional roles: Graphic designer coming through.
My preamble was to introduce my thoughts on video. My friend Laura, a great graphic designer out of Chicago, sent me this link (see below) of a video of lightening striking 3 buildings simultaneously in Chicago. One of the most amazing things I’d seen! So I start looking at this man’s other videos and low and behold! He had just gotten back from HOW in Denver! I knew I recognized him! His name is Craig Shimala. Truly his work is phenomenal. I sat at work and watched all his films. I just couldn’t get enough.
As I was watching I started thinking: A t-shirt designer (He works at Threadless), a graphic designer, and a movie maker. That’s a lot of hats! But it all started to make sense. T-shirt designer and graphic designer, we can easily see the connections. The movie maker part took more pondering, but then it hit me: Graphic design is the organizing of information to best communicate an idea, and at best to communicate an experience. And there was the connection! On a print piece we organize words, colors, fonts, and pictures to create an experience. Isn’t movie making just that? Organizing moving images, shot in certain color palettes and laid out in a sequential order (possibly to music) to create an experience for the audience?
So I see my horizons changing. While I most likely won’t be picking up a camera tomorrow to make a movie, the divisions I once saw between what a designer could/could not do are no longer quite as defined.