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ROI Rage

For several years I’ve been hearing quite a few acronyms when it comes to metrics, social media, and companies FINALLY starting to see that there really is something to doing metric measuring campaigns. With every new technology, it sometimes takes a little time for people to become comfortable with the idea of it and to honestly figure out how it can fit into what they’re currently doing. I sell muffins…metrics can’t possibly be for me. I sell lawn mowers…no one cares if I have a digital presence. Not true my dear, delusional friends. You too can have a digital presence and make sure your money is being invested in the right type of social media too!

For so long there have been rumors and myths moving through the corporate world that metrics don’t work or they’re limited. And the age old question is always, “What am I actually getting from my monetary investment into social media and digital campaigns? If sales don’t double, really? What is the point.” Here is where the acronym ROI comes in. It stands for Return On Investment. Every company wants to know what their return on investment will be. We’re all about the benjamin’s baby.

But it took the Grandaddy of digital…well digital anything at this point, Adobe to put a smart, well put together ad out there to really ahem, slap people into reality. My favorite part is that Adobe isn’t even worrying about print vs digital and that petty argument these days. They’ve risen above it and simply said, let’s talk metrics. Whatever format you’re approaching metrics from, lets get it straight that it’s a functional and accessible part of business today. It’s a little hard to ignore now, especially when you’re being ahem, slapped in the face with the use of metrics and digital campaigns, whether that is through an app, a QR code or some other measurable, metrics system.

So get in touch with your inner ROI rage and if someone tells you ROI is a myth…just ahem, slap them into a reality check. It’s all about the ROI’s baby.

*Do not attempt this. But feel free to laugh at the idea of doing this in the office.*

Starbucks cup learns new tricks!

I’ve been unfair. I hate to admit it, but it’s true. On my blog, I tend to only write about print related items. Perhaps a commercial now and again, but it’s mostly about books, paper, and all that entails. But I’m not ignorant to the fact that the world is turning digital, as much as I slightly cringe at that. Digital can do some amazing things that paper can’t even touch. However, with this post, I managed to find something that mixes print and interactive design.

My friend Lacy Kelly, a print designer who is now moving into web work was telling me about this app weeks ago, but it took me until now to really look into it. It’s called the Starbucks Cup Magic App. Starbucks brings out holiday cups each year with a cute and completely distinctive illustration. Usually a set of 4-5 different illustrations. Well this year they’ve taken that concept a step further. Now, using their app, you can use the camera on your iPhone or Android to have animations interacting with your actual cup, wherever you are! Starbucks calls it “augmented reality, an innovation that uses digital information to enhance your real world environment.” It certainly does! It’s very cool! Watch the video below to get a better idea of this fancy app!

I have no doubt that with each passing year the app and interaction between print and digital design will only increase in its level of “magic” and creativeness. So pop on over to Starbucks, pick up your fancy paper cup, download that app (click here) and have a very creative holiday moment!