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The Creative Process

Oh the creative process. I have to sigh before even writing this post because if you are a creative, then you can know the joys and woes that come along with the words “creative process.” I have often said that it’s a marvel and a curse. It’s a marvel that such a process exists where you start from nothing and in what seems like magic, something beautiful, wonderful, insightful, fantastic, and tantalizing presents itself and the world is saved once again (yes, it can totally feel like that).

The curse comes when that process betrays you. Each creative has their own process and they are as varied as there are stars above. But sometimes that process gets stopped or blocked. It is either someone else blocking our path because of budgets and asinine requests (insert the word “client/committee” here), which once you’ve been in the “creativity as a service” industry long enough, you kind of get the hang of dealing with them. But then what happens when YOU block yourself. When that innate part of you that you’ve always been able to call upon refuses to give you that spark of inspiration. Or refuses to run smoothly, where each step forward feels akin to running into a brick wall repeatedly. Oh yeah, it can feel like that. And mind you, all of this is taking place inside your head. Yikes…

But us creatives keep coming back for more. There are those of use who do turn their backs on their creativity and that spark because it’s too emotionally draining, but most of us keep coming back for more. We can’t help ourselves. To be without it would be to be missing part of ourselves. Plus, look at the tangible items that come from the creative process? Houses, planes, sculpture, spoons, posters, films, fashion, cars and the list goes on. Our world has seen some pretty freaking awesome things come from the creative process.

I’ve spent three paragraphs attempting to explain the creative process and didn’t even come close to it, if you haven’t experienced it yourself. But I came across a commercial for Dodge (It’s always the car companies. Damn them and their huge marketing budgets…) that attempts to show not only the creative process, but the process of specifically bringing a vision (car) into a reality.

So if you have a creative process, then you’ll definitely identify with the video. If you don’t have one, then you’ll get the most accurate version that I’ve seen of the creative process out there, even though it’s about cars. Enjoy!

But are you really a graphic designer?

My week has been, amongst other things, slightly consumed with making a design test for graphic designers that are interviewing for open positions at my job. My wonderful copy writer really got the test started by writing out things that are important to a designer and skills a designer should have. Then it was my turn to really drill down into the test and make sure we were using the right terminology and finally actually making the test. I even had a fellow designer Laura Rings take the test to make sure it could actually be passed by a graphic designer. By the way, she passed with flying colors.

So the question begs, what makes a graphic designer? There are people out there that have never gone to school for it, but have a tremendous portfolio of work. But then you also have people who did go to school, but even comparing between them, there are noticeable differences between their creative process and technical skills. Once again I ask, what makes a graphic designer?

While many answers may come flying at me via the comments section after people read this, I don’t actually have an answer. The answer all depends on who you talk to on a certain day, at a certain time. But I do offer up something fun to entertain you: A test that sees if you really do know your stuff when it comes to typography and specifically kerning. So follow the link and test your skills! I promise it will be entertaining! Be sure to post your results in the comment section!

Click for kerning test here!