Luckily, not everything has to be hard work. In this day and age, you can’t throw a smartphone and not find a service or process that hasn’t been streamlined for supposed ease. However, there is something very satisfying about putting in a focused effort that has an equal output. A 1:1 ratio, if you will. From an early age its been my version of everyone’s fascination and expectation of instant gratification. With letterpress printing, the amount of effort I put into setting up for a print is usually damn near equal to the success of the final print. I move each weighty block of letter form to the satisfying clicking of lead on steel as I lock them into place. From materials that were once the epitome of strength, there comes a tactile interlude unlike I have ever experienced.
You feel connected to the long lineage of printers that stood in that exact spot, to do the exact act, you are about to do. It can be as reverent of a moment as standing in a church. What is even better is that I am not alone in my ability to wax poetically about letterpress printing. Some can even do it in Italian. I am obviously referring to Tipoteca Italiana, easily one of the three original cradles of letterpress printing culture in the world. Started in 1995 in Corunda, Italy to capture and sustain Italian printing culture since the Industrial Revolution, the Fondazione not only houses a museum, but a working shop that has almost every type of press you can think of and more type cases of wooden and cast type than I could begin to count.
Now, I see where the future of society is going in terms of communication. I’m a designer, I have to. If I want to continue to help shape this world then I have to be on board, which I most definitely am. But I see my extensive knowledge of letterpress printing as just another facet of understanding design, of being a designer. As a designer, how can I know where I’m going if I don’t know where I’ve been?