Yes. No. No. Maybe. Definitely not. No. Yes. No. Maybe. I guess I could take a chance…
That is my mental process when I am strolling down the wine aisles at the store trying to figure out what bottle of wine I want to purchase. Admittedly, I am only looking at the wine labels and trying to discern how much I will enjoy a bottle of wine based on the typography, interesting vineyard name, and level of cleverness present on that tiny 3 inch x 3 inch canvas. What’s worse (or better depending on if your perspective is mine or the vineyards), is that I have HUNDREDS of labels, er, bottles of wine to choose from.
But let’s be honest with ourselves here: Unless you have decided to educate yourself on the various wines, vineyards, and grapes out there, most likely you’re picking your wine based on a label. It is indeed a lot like judging a book by its cover and we’ve all been hoodwinked by that process in the past. So what is a customer to do?
Enter Barrel + Ink, a San Francisco based company that “pair designers and winemakers together to create exceptional, limited-run wines.” The idea is that winemakers and designers are makers in their own right and oddly their individual processes intersect on a regular basis, but perhaps without a ton of intention. Often the marketing of a wine is separated from the actual vineyard and perhaps doesn’t truly embody and pay homage to the winemaking process. Barrel + Ink decided that missed connection was an amazing opportunity not to be ignored again.
The most recent collaboration is between design rockstar Jessica Hische and Napa Valley winemaker Andy Erickson. Whoa. Their 2014 White Blend is just beautiful. Not only the pale, golden wine within the bottle, but the way Hische’s design aesthetic embodies the craft, sense of fun, and taste notes of the actual wine is spot on. But this is not just a designer fulfilling a client’s design needs. It truly is a collaboration. As Hische mentions in her interview (which by the way, the website offers audio interviews with each collaborator, which is a beautiful extra touch!) she was able to actually meet and work with Andy. She visited the vineyard and was able to draw inspiration for her final design. As with any good collaboration, it was two maker experts that did 110% and created something exceptional. Other design collaborators include Erik Marinovich, Invisible Creature, and Lab Partners.
Barrel + Ink is also pretty tight lipped on which designers and winemakers they’ll be bringing in on the future collaborations. Smart move. I’m certainly going to keep checking back to find out which of my favorite designers has now made a miniature piece of art aka wine label, that I have to purchase now (obviously!)
Interested in getting your hands on a bottle? You won’t be able to pick this up at your local shop. These wine + design collaborations are only offered through the website. But you can get on their mailing list and be notified as each new collaborative bottle becomes available for purchase.