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For the love of letters!

The life of a designer usually includes collecting ephemera to some degree. Whether it’s posters on our wall, cards in our desk or matchboxes in a bowl, we usually can’t get enough of it. There is something about the tactile sensation of it all that just draws us in. I am no different. My collections over the years have grown immensely, been cleaned out and started again numerous times. We’re each other’s best historians, simply by purchasing our friends’ work to have in our own collections. The best part is when we can purchase something lovely for our collection and completely help out a worthwhile cause.

The Hamilton Wood Type & Printing Museum has had a bit of a rough year, in that they have to pack up from their home (an original Hamilton building established in 1927) and move to a new residence. I was lucky enough to make it up to Two Rivers, WI for their last Wayzgoose (a gathering of printers) just this past November. The space is amazing and honestly jaw-dropping. When you walk in, it’s just like coming home. That’s hard to create once, let alone recreate. But they will have to do so in their new space. But to get there they need some help.

For months they have been having events to raise money and awareness to their cause and the response has been incredible. Slowly, but surely, they are getting closer to reaching their monetary goal that it will take to save certainly one of this country’s treasures.

Now I know you might be asking yourself, “I have no idea what letterpress printing is or who these people are. Why should I help?” Let me present it to you this way: Do you like pretty things? Do you need a Valentine’s Day gift for that special creative in your life? Do you hate putting water rings on your favorite table? If you answered yes to any of this, then I have the opportunity for you!

Mama Sauce, an awesome letterpress/silk screen and design shop out of Florida are offering up Love Letters, a set of coasters created by some of the most talented designers and illustrators out there today. To make sure proceeds go to the museum, everything was donated, from the designs, the paper (Neenah Paper & French Paper), and the printing by Mama Sauce. Talk about a set of awesome and passionate people!

So with Valentines Day just around the corner, and these coasters in stunning red, this is not a bad place to invest your money. Those chocolates, roses, and stuffed animals can wait until next year. Give a gift that will wow your special someone and help out a wonderful cause!

ORDER HERE YOUR COASTERS HERE!

Mama Sauce’s friends at Fiction heard of their endeavor and made this wonderful little video to help.

Love Letters from FCTN on Vimeo.

You know you’re cool when…

To answer this question, it’s when the thing that you love most is picked up by one of the most major and influential brands in the world: Target. I was perusing Twitter, trying to see if the Hamilton Wood Type and Printing Museum tweeted. While I don’t believe they do, someone had posted a video about wood type and Target. Now I thought perhaps it was just that Target was using a few pieces type in their commercials like the Dodge Ram commercial (see below), but no! It’s so much better than that!

One of my favorite professors, Paul Brown, would always talk about going up to the Hamilton Wood Type and Printing Museum and would actually take a field trip with students there each year. Sadly, I never had enough time to go, but always thought of a trip in the future with wistfulness. He would bring that wonderful prints and he even made a specimen book of decorative borders. It was truly staggering to see so many variations and the sheer artistry that I know each took to create. The Hamilton Wood Type and Printing Museum, located in Two Rivers, Wisconsin, was originally the Hamilton Type Foundry, once the largest wood type maker in the country, which was founded in 1880.

This video is so great! It speaks of letterpress and the museum itself representing authenticity, being a leader of their craft, and being something fresh, even though it’s been around for a very long time. In many ways Taking an extra step, by describing the museum, Target is really describing their own brand. What a great way of informing your audience but working on a nice conceptual level. Talk about strategy!

While part of me is selfish and doesn’t want to share my love with anyone else that might not understand it, I’m glad that Hamilton is getting the attention it deserves. It should be considered a national heirloom. It represents a large part of America’s visual past, which is not something that should be lost. Perhaps now, thanks to Target, the funds will continue to roll into the museum and it can stay open for future generations, and at least stay open until I can actually make it up there!

Target and Hamilton Wood Type and Printing Museum

Dodge Ram Letterpress Commercial