Vector Images: On the rise?

Well my friends, I apologize for my disappearance from posting blogs. But I’m back!

At work we’ve been talking about imagery: Photographs, illustrations, 3-D renderings, etc. While I think our company is heading towards photographs, I’m intrigued by the rise of imagery that is flatter, more reminiscent of screen printing or letterpress printing. The immediate example I think of is Mad Men. Their use of the vector image of the man in a suit and then him seated in a chair with a cigarette is now iconic. Then I was watching the movie Cirque du Freak: The Vampire’s Assistant and was just enthralled with their opening credits! Everything looks like cut out black paper. Basically a bunch of filled in vector images. They’re beautifully done! They’re animated (obviously) and create a creepy, yet beautiful story before you even get to the movie. They were very well done.

While two examples does not a trend make, I’m sure there are many, many more out there that I just simply haven’t come across. So I make the statement now that vector is back in! I have a feeling that designers use it as a way to give a “retro” feel to their pieces. I think it’s a fabulous idea! I have heard it before that when it became so easy to reproduce photographs, they were all the rage and everyone used them. Now that we’ve done that for some time now, it’s now cool to go “old school”, just as letterpress printing and screen printing have had a renaissance in the world of printing and design.

So spread the word! Vector is back!

To watch the full opening credit scenes visit with website:

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